For Earth Hour and beyond, Canadians are up to the challenge.

On Saturday March 31st from 8:30PM – 9:30PM, when you switch off your lights for Earth Hour, you’ll be part of a movement that in its five year history has sparked a number of game-changing strides towards a cleaner, greener Canada:


Ontario, Quebec and British Columbia have introduced rebate programs and other support for electric vehicles, signifying a strong commitment to developing alternatives to fossil-fuel cars.
In 2008 British Columbia introduced a landmark carbon tax that to-date has resulted in a 3% reduction in BC’s gasoline consumption.
In 2009 Ontario introduced the Green Energy Act, a policy aimed at energy conservation, expanding renewable energy and building a green energy industry in the province.
In 2011, for the first time, global investment in renewable energy sources was higher than investment in fossil fuels.
50% of the Canadian population now lives in a city or town that has a climate action plan.
As important as these changes are, there is still plenty of work to be done. That’s why on March 31, 2012, WWF, along with our partners, will launch the first annual Earth Hour City Challenge (EHCC).

The Challenge will provide cities with toolkits, training and expert advice, as well as a platform to showcase and be recognized for their work and progress towards preparing for the impacts of climate change.

Participation in the EHCC is free and open to any city! To learn more, contact WWF at